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Questions concerning the Popularity Trends type of report for a site or site collection.

To identify usage trends and find out at what times activity is high or low, you can view Popularity Trends reports for a site or a site collection. The reports show historical usage information, such as number of views (hits) and unique users per day or month. Popularity Trends for a page or an item in a library show how many views the page or item has had recently.