Try below code: String.format("{0:MMM} {0:dd} {0:yyyy}",new Date(ows_Date)); In the `new Date()`function, pass the column name of the date field Excellent reference - [Changing date format using javascript][1] **Update** - you need to write a custom function as below: var monthNames = ["January", "February", "March", "April", "May", "June", "July", "August", "September", "October", "November", "December" ]; function convertSPDate(d) { // split apart the date and time var xDate = d.split(" ")[0]; var xTime = d.split(" ")[1]; // split apart the hour, minute, & second var xTimeParts = xTime.split(":"); var xHour = xTimeParts[0]; var xMin = xTimeParts[1]; var xSec = xTimeParts[2]; // split apart the year, month, & day var xDateParts = xDate.split("-"); var xYear = xDateParts[0]; var xMonth = xDateParts[1]; var xDay = xDateParts[2]; var dDate = new Date(xYear, xMonth, xDay, xHour, xMin, xSec); return dDate; } This will return the spservices column to a date object. After that, you can use it as below: var convertedDate = convertSPDate($(this).attr("ows_Date")); var formattedDate = monthNames[convertedDate.getMonth()] + ' ' + convertedDate.getDate() + ' ' + convertedDate.getFullYear(); Modified from here - [jQuery function for formatting dates in SharePoint with SPServices][2] [1]: https://sharepoint.stackexchange.com/questions/160806/changing-date-format-using-javascript/160808#160808 [2]: http://www.bentedder.com/jquery-function-for-formatting-dates-in-sharepoint-with-spservices/