I have a SharePoint site and I would like to be able to create a list of which one column will be linked to a customer account.
I have seen products that sync data between CRM 2011 and SharePoint (not really what I want as the CRM will be the single data source), and I have also seen some pretty heavy code in the form of plugins.
I thought this would be a common requirement but cannot find anything solid on google - I have read about BCS, self developed plugins with Visual Studio and paid for commercial plugins, but I am not sure where to start.