Sorry the (what I believe is) very basic question. I am in doing (trying to do) some branding in our company's intranet site, which uses SPS2013. The site is a publishing site.
I posted the two questions I wanted to ask in the illustration attached. I am sorry I am not allowed to share the real site screenshots. I can post the codes, though, if necessary.
If my question is obscure or lack information, please let me know. I am a long time SPS user but new to branding it. Thank you in advance.