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Does anyone have any experience in tracking hits to a specific SP site? I'm trying to come up with a workflow to do just that, but can't seem to wrap my head around it. For example - Every time someone (anyone) accesses the site's home page, a number variable in a list goes up by one. Any ideas?

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Consider using Azure Application Insights or Google Analytics. You just need to put some tracking code in your masterpage or if using Modern SharePoint sites in SPO, a SharePoint Framework Application Customizer.

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