Need some guidance on setting up a query rule to display a page as a promoted result. I have a web page containing multiple links pointing to my corporate policies (email, alcohol/drugs use, anti-harassment, data and information etc. ).
I would like this page to be displayed as a promoted result not only when people search for a policy, corporate policy, email policy, but also for recording policy etc. (synonyms included). I did setup a promoted result for exact terms when searched, but not sure of alternate keyword search (like recording policy) too to return the promoted result.
Should I include all keywords in the exact search terms or a better way out?