Show site title without link

Question

Is it possible to modify the v4.master on SP2010 so that the site title displays without a link? Here's the element from the master page:

<td class="s4-titletext">
  <h1 name="onetidProjectPropertyTitle">
      <SharePoint:SPLinkButton runat="server" NavigateUrl="~site/" 
         id="onetidProjectPropertyTitle"><SharePoint:ProjectProperty Property="Title" 
         runat="server" /></SharePoint:SPLinkButton>
    </asp:ContentPlaceHolder>
  </h1>
  ....
</td>

In other words, can the title be displayed as an <asp:Label> or something else? Thanks.

Answer 1

Here's one solution:

<td class="s4-titletext">
  <h1 name="onetidProjectPropertyTitle">
    <SharePoint:ProjectProperty Property="Title" 
         runat="server" />
    </asp:ContentPlaceHolder>
  </h1>
  ....
</td>