It should just be:
var liHtml5= "<li>" + $(this).attr("ows_Important_x0020_Link").split(", ")[0] + "</li>";
You have extra parans in there.
If the column isn't required then you need to adapt your code:
var liHtml5 = "";
var link = $(this).attr("ows_Important_x0020_Link");
if (link.length){
liHtml5= "<li>" + link.split(", ")[0] + "</li>";
$("#tasksUL").append(liHtml5);
}