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If your trying to change the URL to point to another page but keep the same logo. You can go to the URL page you want and select and in the page ribbon select Make Homepage from the Page Actions. This will change the URL the logo leads to for your subsite.
After spending quite a lot of time, I understand from Microsoft support that this model by designed. https://social.technet.microsoft.com/Forums/en-US/51144c18-bec7-427b-a22a-bda0573c5463/sharepoint-onilne-access-denied-when-creating-a-page-in-a-folder-under-pages-library?forum=sharepointgeneral Therefore, one will have to give contribute permission to ...
To change the icon URL for a subsite, change the Logo URL property in the subsite's > site settings > Title, Description and Icon page. Just remember that the users of the subsite must also have read permissions to the place where you store the image.
I know this is 5 years old but I just came across this. In SPO it appears that you cannot add Reusable Content to a content editor webpart or a list item.
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