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you have to create sharepoint workflow (using sharepoint designer) which starts when item is created in this list , this workflow will send an e-mail to the "Assigned to" user check this link to find more info. about sending email in a workflow http://office.microsoft.com/en-001/sharepoint-designer-help/send-e-mail-in-a-workflow-HA010239042.aspx
Maybe I'm thinking too much like a dev and not enough like someone looking for the simplest solution available, but it seems to me that you want to create an event receiver that operates on the list when the ItemAdded trigger is pulled. Here is a guide on how to set up an event receiver for a specific list instance: ...
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