New answers tagged list-item
Did you even try to google? http://mysharepointlearnings.wordpress.com/2013/11/20/knockout-js-with-sharepoint-2013-app-ii/ There are plenty of results regarding your problem.
The XML needs to include the list of columns to retrieve. http://msdn.microsoft.com/en-us/library/office/ms442073%28v=office.15%29.aspx <ViewFields> <FieldRef Name="Title"></FieldRef> <FieldRef Name="FriendlyName"></FieldRef> </ViewFields>
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