We have a SharePoint 2010 installation branded for use as our corporate website. I am creating a "News" section using SharePoint Publishing features and I have been requested by the powers that be to find a way to integrate new news articles into the corporate twitter feed. What they want is when they create a new article (by creating a new page in the publishing site) and then save and 'Publish' the article, they want it to auto update the corporate twitter feed with the title of the article.
It sounds like there needs to be a way to intercept the publish process and grab the data, then do an update to the twitter API. Has anyone ever done this or is this even possible?