so I have web analytics enabled on my SP 2010 implementation. I'm tring to use the "Customize Report" feature to... well.. have a customized report :)
When I get into the Excel Services custom report section, all my data is zero'd out. I dont know how else to explain it, so here's a screencap.

So, anyone have any idea why my data isnt showing? This goes for any\every custom report I attempt to create, and when Im not attempting to customize the report, the out of box report does, in fact, have data.
TIA!