We're planning to use Sharepoint 2010 as a CMS for a website we're building. This site will also have login functionality; and my boss suggested we use Sharepoint's user profile features to store user info (username, password, contact info, etc.) for the site. How is this better then say using a standard list or a database table somewhere? I'm looking into how this could possibly work; but has anyone here tried something similar? Any anecdotes about it you could share? Any constructive input is greatly appreciated.