Media Field not showing up in Site Column list

Question

I have installed Sharepoint 2010 Enterprise with SP1. I created a new Web Application, and in it a Publishing Site collection. I created a new Content Type and am trying to add a new column of type Media Field. I have never used this field before, but came across it while doing some searches. Why is this Column Type not showing up?

Here is where I first found out about Media Field

Simply extend the Content Type associated with the specific page layout in use by including a new Column of type Media Field

Answer 1

With SharePoint 2010 - Publishing features enabled, you should see "Rich Media data for Publishing" when you start creating a new Site Column.