I have a SharePoint 2010 publishing site with all publishing features enabled. If I create an OOTB article page, my edit page experience looks like this:

However, when I edit my custom publishing page, my experience looks like this:

I expected my custom publishing page layouts to behave like the article page where editing fields were outlined with the field name in the "tab". Is this not the case or am I missing a bit of configuration?
To create my site columns, I used the following XML in a Powershell call to $rootWeb.Fields.AddFieldAsXml():
"<Field Type=`"HTML`" RichText=`"TRUE`" RichTextMode=`"ThemeHtml`"
Name=`"$name`"
Description=`"$desc`"
DisplayName=`"$disp`"
StaticName=`"$stat`"
Group=`"OperMan`"
Hidden=`"FALSE`"
Required=`"FALSE`"
Sealed=`"FALSE`"
ShowInDisplayForm=`"TRUE`"
ShowInEditForm=`"TRUE`"
ShowInListSettings=`"TRUE`"
ShowInNewForm=`"TRUE`"></Field>"
To create my custom content types, I used the parent type "Page".
I then created corresponding custom page layouts for my custom content types.
Am I confused about how this is supposed to work or am I missing something?
I appreciate your help in advance!
Thanks...janice

