I have set up the SP 2010 enterprise search to include searches in line-of-business data. (In my concrete case that would be data from Dynamics CRM 2011 but I hope that is not relevant). I have defined external content type operations and profile pages. However, I want to have a custom design for the rendered search result items. Some sort of branding (e.g. images, typeface, color scheme) should be applied. This is an example of the standard result item view that I am speaking of.
How can I customize this design?