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I am trying to sell using SharePoint calanders to the business. How would you go about using SharePoint calnders over Outlook. What advantages does it bring over creating outlook events?

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SharePoint calendars doesn't replace the outlook calendars. It's for a different use, especially for Sharing a calendar among several users just with the browser.

There are some advantages for the SharePoint, because the calendar is based on a SharePoint list, you can enjoy from all the list capabilities such as the ability to add fields, views, manage permissions, exposure in SharePoint search results, ranking and more.

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