I am involved in a SEO(Search Engine Optimization) project for a SharePoint 2010 Publishing Site. One optimization that we want to make is to improve the content of our html title elements. Currently, this value comes from the "Title" field of the page's content type. However, the "Title" field is also used by the site's left navigation to display the page name, where we would prefer the shorter name. So, I need a way of separating these two values, what is displayed in the HTML Title element from what is displayed in the navigation.
My first thought is to add a new field to the Page content type named "HTML Title" and use this to store the more descriptive title. Am I overlooking some built-in feature for handling this issue? Has anyone approached this problem differently?