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Fairly straightforward, I think. I'm running a SharePoint 2010 instance.

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Courtesy of Randy Drisgill:

Drag a favicon.ico file to the Images directory of your MOSS site with SharePoint designer.

Add the following line to your Master Page at the bottom of the head section right before the </head> tag:

<link rel="shortcut icon" href="/images/favicon.ico" />

Check-in, publish, and approve your Master Page so that anonymous folks can see the change.

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I've followed the instructions but I can't get the cached favicon to clear. What would you suggest? – newuser Apr 18 '11 at 14:08
It's possible the icon is cached. Does it show up if you try a different browser? If you look at the source code of the page (using the Developer Tools with the F12 key), does your updated link to favicon show up? – Sean Earp Apr 18 '11 at 15:01
You know what, which file am I meant to be modifying? v4.master? default.master? – newuser Apr 18 '11 at 15:14
Whatever master page is applied to your site :) – Sean Earp Apr 19 '11 at 20:58
I have found these same instructions on several sites. It works with FF and Chrome but not IE (a little ironic). – Brian Bolton Apr 20 '11 at 15:11
up vote 2 down vote accepted

Sean Earp's answer was extremely helpful, but the details were essentially off for my particular situation. Here are the steps I took to accomplish what I wanted:

  1. I put a copy of the favicon.ico I wanted to use in the /images/ folder by using SharePoint Designer.
  2. I then went into "Master Pages", right-clicked on "v4.master", hovered over "Open With", and selected "SharePoint Designer (Open as Text)".
  3. Then I had to find the following line within the head section: <SharePoint:SPShortcutIcon runat="server" IconUrl="/_layouts/images/favicon.ico" __designer:Preview="&lt;link rel=&quot;shortcut icon&quot; href=&quot;/_layouts/images/favicon.ico&quot; type=&quot;image/; /&gt;" __designer:Values="&lt;P N='IconUrl' T='/_layouts/images/favicon.ico' /&gt;&lt;P N='InDesign' T='False' /&gt;&lt;P N='ID' T='ctl10' /&gt;&lt;P N='Page' ID='1' /&gt;&lt;P N='TemplateControl' ID='2' /&gt;&lt;P N='AppRelativeTemplateSourceDirectory' R='-1' /&gt;"/>
  4. All I had to do at this point was remove the three instances of the string /_layouts as that would then point to the file I wanted to use.

I didn't need to insert a new <link/> line. In fact when I tried to it wouldn't use the line I inserted even though it would still show up after viewing the page's source.

All that was left was to set v4.master as the Default master page.

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Hi have a look the article, which explains about creating and using favicon for SP 2010. Changing Favicon in SharePoint 2010

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